They say that first impressions last and that is by no means an exaggeration. It does not only hold true for people, it is also true for products. Let’s say that you bought a particularly new brand of any consumer product. Then, upon your first use, you find out that there’s either something wrong with it or it is not actually the right product for your needs. It is only logical that in your next purchase, you would avoid that brand.
Let’s also consider that the maker of said product decided to make changes to it and now it has been improved and is perfect for you. Because of your first impression of the product though, you would miss out on the new and improved version of the said product. The manufacturer would also lose a potential loyal buyer.
Now, if you look at it from the perspective of the entrepreneur, that first impression would be made not by the customer trying out your product. It is when a shopper first sees the product in its packaging. Remember that you product would be displayed with other 紙盒 similar ones. This means that you have to attract their attention by having a fairly unique and standout packaging for your product.
According to studies, consumers take about 20 seconds to decide on what product to pick up and examine in a retail shelf. Therefore, you have one chance to grab the buyer’s attention using only the visual design of the product’s container.
The good thing about that is that you can always invest on retail packaging and tweak it if the design is not performing well. There are companies which specialize in everything about product packaging. It would start with the creation of a concept then to making changes until a final design has been arrived upon. You can then have some printed you can use for testing.
The thing that you have to focus a lot of your attention in is the visual representation of the product. There are several unique shapes you can try to see which would work best. You can also experiment with the placement of your company’s logo, and color scheme among others.
Remember to always test the design with a group of people. This way, you would not be wasting money on having plenty of packaging printed or manufactured when you would just tweak it later on.