I have been blogging and using SEO for a few years. I am constantly asked by friends and perspective clients about how to get on the first page on Google. Quite frankly, every business and website owner should be asking that question. Forget about spending thousands of dollars on SEO companies and SEO tools, I am going to rank you on the top of Google with nothing more than a little extra work.
This can be a really subjective technique depending upon what your niche is. My primary blog is a sports blog, although I have some tech blogs and healthcare blogs. So let’s use my sports blog as an example http://oursminiworld.com/. Take whatever sport you are covering or writing about whether it is boxing, football, baseball, etc. I blog a lot about UFC so for this example let’s work with the UFC (MMA).
Target the next big UFC event. For our purposes, there is a big UFC event this coming Saturday night. It is a huge UFC event and you know that plenty of people will be searching for results online immediately after the fight is over. You want to blog about it, but let’s face it. You are competing with thousands of blogs and newspaper websites for top billing on Google. Simply writing a blog on Sunday morning with some keywords won’t mean a thing. You need an edge. Your edge is to be first. But how do you become the first one to publish a story on this particular UFC main-event.
Write two stories ahead of time. Write one story about one fighter winning and write another story about another fighter winning. Make the title simply “Fighter Name defeats Fighter Name at Fight Event.” Come up with something generic, but SEO friendly text in your abstract. Include the fighter’s names, the title of the event, and the keyword “result” in your first 160 words of the blog. Come up with another couple of paragraphs looking at the future of the winner and his next fights and the future of the loser and his next fights. Write a little about their division and how that particular result impacts the division. You know have about four-five paragraphs of an article about a fight that hasn’t even happened yet. Save the articles. You are almost done.
Now you are ready to go at 12:04 AM or whenever the fight is actually over. It really helps if you watch the fight, but there are plenty of places online that do free play-by-play up to the minute if you don’t want to spend $50. This goes for all sports, news, etc. The fight is over, you click publish, your blog is up online before 95% of your competition. Where do you think you are going to rank? You will be first or at least in the first few results on Google. Once the story is published, go back and add some fight details. It won’t change the ranking of the blog once it is published.