How to Write a Blog Post That Improves Your Business

Writing a blog post is another great interactive internet marketing technique that allows you to attract prospects and build a solid relationship with your customers. However, you need to be careful in selecting your topics and avoid the mistakes of making your message solely a sales pitch.

A blog is a great vehicle to reach out to people and share your thoughts, skills, services or activities you are involved in. If you want to effectively promote your business, you have to approach people by building a relationship with them. In other words, you have to focus on making friends first that would share the same interest as you. Using this approach will drive people to build trust in you and motivate them to share their thoughts by adding their comments.

The blog has to be informative, addresses topics that people are looking to resolve and provide solutions. This is how you should be promoting your product or service. Do not turn your blog into a sales letter with the direct intention of making money. Try to be objective and show off your humanity and excellent customer service. There are many ways to do so. For instance, you can cover industry news or other site news that are related to your business. Your customers would appreciate it because you are providing them source of news that would help them do something better and see the value of your product you are offering to them Try to address the most frequently asked question from your customers since it is very likely that it will be asked by most people who might be looking for your product. You can even address critics you get from customers’ feedbacks and show how you resolved them. This will put a human touch to your service and show your excellent customer service. You can make your blog more interesting by adding audios, pictures or videos which are other interactive internet marketing techniques. Such integration will attract people’s eyes and retain them to read the entire presentation.

As a small business owner it is important to keep an active blog to keep a steady source of information flowing to your readers. You want your existing and potential customers to come back time and again to your website.

This isn’t always easy when it comes to time management. So where do you find the time? One very good way is to source out information articles that are already written about the topics of your particular niche. Re-publishing is something that all news media does. If you read the paper or frequent any headline news websites you will see that they have posted news stories from Associated Press or any other credible source.

Many successful small business blogs will use places like EzineArticles and other article submission sites as their source for quality content on a daily basis. They may only write one original article per week themselves and then supplement their content with re-published articles. Even though the articles are not their own, their readers appreciate the fact that they have sought out information of interest for them.

The key is to be credible about using other people’s content. Give credit where credit is due. Never claim the article as your own if you did not write it yourself. Your readers do not really care if you personally wrote the information. They do care that you sourced it out for them and they will care if they find the original was not yours and you claimed it was!

So don’t steal content. Most article submission sites have very clear terms of use which include providing a link back to the author. You can very successfully use these articles to stay on top of your blogging and to keep your customers informed.

One of our most successful small business blogs uses almost all re-published articles, with proper credit given to the authors. We publish a new article daily and just send out a weekly email to our email list with the headlines of the week. The open rate on the email is extremely high and the traffic the email generates to our small business blog is phenomenal. Not once have we heard a complaint that the articles were not of our own creation and many have thanked us for providing them with such good quality information.

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