Does your non-profit have a volunteer or two – or three – who likes to write, and could post to a blog every few days?
I can’t think of a better way to stay in constant touch with the people who care about your cause – and to let them know that their dollars are making a difference by showing them what’s going on from day to day.
When you have an event coming up, you can use it to ask your supporters to spread the word mywebmagazine.co.uk, and you can add more information as you have it.
For instance, say you’re holding a dinner/auction. You can use your blog to get prospective bidders excited about great auction items as they’re donated, offer discounts on dinner or raffle tickets, or even let them know how many tickets have been sold – or still need to be sold.
If you’re working on an on going project you can let them know about your progress. And… when an urgent need arises, you can ask for help.
If your contact list is in an autoresponder (It is, isn’t it?) you can set it up to let them know every time there’s a new blog post – so you’ll be reaching out to your current friends, members, and donors, and to people who find you through website links or search functions.
Blogs are also a good way to stay in touch with members, so they’re not left in the dark about happenings. Remember, you can set up a blog for “members only” if you want to use it for non-public information. So it can be an ongoing log of activities – and that can help jog inactive members into pitching in. It’s a way to share both concerns and good news to keep them enthused.
I’m not involved in the day to day doings of our local rescue any more – so I would love it if they sent out a notice each time a dog or cat was adopted. I’d also love to see those good messages that say a dog and his person have been reunited – for me that was one of the very best happenings, especially when I could see the joy on both their faces.
If you do decide to pay for blog hosting, you can find affordable web hosting that will not only give you an increased ability to customize your page, but will usually allow you a higher bandwidth and storage space (perfect for small business web hosting if you want to start a blog for news, sales, and changes to your store). It’s usually easy to locate a web hosting coupon for any given web space provider, which makes affordable web hosting that much easier to get.