What new email marketers often don’t realize is that sending emails that have the possibility of being spam, even if they’re not, will ruin your email marketing campaigns. Internet service providers, as well as popular email platforms, are on a constant lookout for email spam and will do anything in order to stop it GoDaddy email login. After all, spam takes up server resources and bandwidth and leads to unhappy customers. Because of this, email platforms and Internet service providers will literally block messages sent by someone they deem to be a spammer.
If you’re not familiar with the terms “opt-in” vs. “opt-out,” “opt-in” email marketing is where you ask people to sign-up for your newsletter, and then people make the decision whether to say “yes” or “no.” “Opt-out” email marketing is where you capture people’s email addresses and then automatically include them in your email list. Now, which type of email marketing would you guess leads to great results? If you guessed “opt-in,” you’re correct! People who willingly subscribe to your newsletter already understand its value and will be more responsive readers meaning they will buy more of your products.
Have you even been forced into an email newsletter subscription? If so, then you know how frustrating it is to receive emails that you don’t read, and didn’t even ask for. If you do this to your customers, they will come to view your brand as annoying, and certainly won’t be responsive to your newsletter. In this case, although your list may be bigger, your ROI will be horrible as you pay to send emails to people who don’t even want to get them. Plus, when people get an email they don’t like or think is spammy, they will alert their email provider and you will be blacklisted in no time. Long story short: always utilize “opt-in” email marketing.
Almost as bad as “opt-out” email marketing is promising your readers one thing, and then delivering another. If you tell your subscribers that your newsletter will have the latest industry news or special discounts, and all you deliver is company news, your customers will be annoyed and will certainly unsubscribe. You need to ensure that what you promise is in your newsletter actually is there. Moreover, make sure that the first few emails you send are exactly what is promised by using an auto-responder series for new readers. After you have proven your newsletter, you can begin to include promotional materials. If you have indeed delivered on your promise, your customers will be happy to convert when you send along the occasional promotion.