How to make Excuses Gracefully on Your Company Blog

If you own a business and you use the Internet to help you communicate with your customers, vendors and employees then you know often you can prevent problems from getting out of control when your company fails to perform by making f95zone excuses on your blog. There are graceful ways to make excuses on a blog and explain the problem in greater detail without inciting additional complaints.

Unfortunately, what some people do not realize is that it doesn’t make sense to use your blog to make excuses all the time and sometimes it is better not to say anything bad to advertise you have made a mistake and then make an excuse for that mistake. This is because many people do not understand or even know about the mistake unless you tell them. Whereas, they might accept your excuse on the blog and thank you for your transparency and ability to alert your users and customers; you have also raised questions in your customers minds that perhaps you cannot perform.

It does not make sense for a company to advertise this poor performance as they are creating negative PR that is unnecessary. Yes, all news is good news, but as long as you have a blog you should use it for positive things. That is nike tech to say positive public relations and publicity. If you only use your blog to make excuses, then eventually your customers will see your brand name as a business, which simply cannot perform. From a customer goodwill standpoint that is a public relations disaster.

Most companies work very hard to maintain a strong image and reliability record with their customers and it makes no sense to go and destroy that on a blog by telling everyone why once again you cannot perform. This is not to say that if something is getting out of control you should not head it off at the pass or that blog communication is not a good medium to use for this. It may very well be a good crisis management public relations tool, but save it for a big storm not just a rainy day. Please consider all this in 2006.

Before we jump in with all the exciting new tools available, let’s take a step back and think about what you want to achieve. Too many people think: Everyone’s blogging (or podcasting, tweeting, or on Facebook) – I should be blogging GoDaddy Email login – let’s start a blog! This is the wrong starting point. Just because it’s quick, easy and free to set up an account with WordPress, Facebook, Twitter, MySpace or YouTube doesn’t mean you should. Like any form of marketing, your starting point should be your marketing aims and objectives, then identifying your community and where they hang out, then you choose appropriate tools to reach them. This article will give you a crash course in online marketing strategy, and help you understand some key principles of social media that will enable you to use any tool appropriately and effectively.

What is online marketing? There are almost two billion people online. Some of them are your ideal clients or customers. If you can reach even a tiny fraction of them, you will have a viable business. The internet has brought enormous benefits to the way we market our businesses. A website is like a virtual shopfront that is always open. Email reaches targeted audiences with news of our latest products. A blog provides regularly updated information for customers and prospects, which they can comment on. People can listen to us wherever they are on an MP3 player. They can watch video demonstrations of our products online, now that massive take-up of broadband enables us to watch large streaming video files. Social networks enable us to make direct connections with people who are interested in our wares. We can reach niche audiences more easily than ever before – and the power of the Internet makes these niches global. However specialised our niche, there is a market for it online, which not only can we reach but, by increasing our visibility online, will also come looking for us.

Online marketing does a lot of the same things that traditional marketing does – it just does them more cheaply and effectively with a greater reach.

You may be familiar with the traditional marketing concept of the sales funnel. It describes the stages through which you push potential customers from being a mass market of people who are unaware of your existence to a highly loyal customer who comes back for more. It also describes which marketing methods to use at which stage.

Online marketing methods loosely map on to traditional methods, but at every stage you are making yourself visible to people who will seek you out, and engaging a highly targeted audience, rather than broadcasting an indiscriminate message and hoping for the best. Word of mouth is the Holy Grail of marketing – and very difficult to achieve offline. But is turbo-charged with online marketing.

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