You probably have already done some research and already know that there are people who need your services or you would not have started your business in the first place. But once you have spoken to those you already know who may need you, your next task is to find others who will help you make your business a success.
At this point most people turn to advertising. If I Alexander Malshakov had a pound for every VA that has said to me, ‘There’s a little local magazine that comes through my door each month. Should I advertise in it?’ I wouldn’t have to run a VA business myself; I could retire on the proceeds. The answer, by the way, for many reasons is no. There are many better ways to spend your limited advertising and marketing budget.
It is a misconception that you have to spend lots of money to advertise your Virtual Assistant business. Unless you have some sort of financial backing, it is unlikely that you will have a huge budget so it’s better to get a little bit creative and use what you have wisely.
Advertising Your Virtual Assistant Business on a Budget – Lesson One – Word Of Mouth
If you’ve just started out and you’ve done a piece of work for a client who is pleased with the results, they will talk about it. My advice in the early days is to under promise and over deliver. Think about how you can ‘delight’ your customer. What can you add or improve that would really ‘wow’ them? Could you deliver the work early, could you suggest some ideas that might improve it, could you put them into contact with a potential new client that you know? Anything that is seen as going the extra mile and helping your client within their business will be appreciated. When they thank you for it, ask them if they know anyone else who might need your services. Put it in their mind that you are looking for new clients in this way and they may send you referrals. More on referrals next time!
Advertising Your Virtual Assistant Business on a Budget – Lesson Two – Referrals
Sometimes it’s not about whom you know, but about who they know. We’ve all heard the theory about the six degrees of separation, that you are only six people away from anyone you want to get to know. Well the same applies to business. The person you are talking to may not have any requirement for a virtual assistant but who do they know that might?
If you make an impression on the person you are talking to they will remember you and possibly refer on to you anyone who may need your services. This is particularly true at networking events, which we’ll cover next time. But how can you make sure that they will remember you and refer you when appropriate. How about offering a referral fee?